Source: http://feeds.slashgear.com/~r/slashgear/~3/ilpo2fyIowc/
Thursday 9 August 2012
When is Competitive Analysis just copying (and do consumers care?)
Samsung’s 2010 “Relative Evaluation Report” has dunked the company into hot water, but the 132-page comparison between iPhone and Galaxy S raises new questions on device differentiation and buyer benefit. Submitted as evidence of Samsung’s copyist ways by Apple’s legal team in the ongoing San Jose jury trial, the document is a comprehensive and blunt
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