Thursday, 20 June 2013

Being mobile-ready: Google Hangouts will kill every webinar platform out there

Google Hangouts

With what we now know about the pace of mobile broadband penetration and mobile computing power, it’s pretty safe to say that people are going to rely more and more on mobile technology to do their work. And communicating with others is a big part of doing work.

Call them what you like, but Internet-based meetings and presentations are a big part of how businesses and entrepreneurs, both large and small, communicate. I’ve been paying attention to this market for a while and right now I think we’re watching Google deliver a crushing blow to every other major platform.

Most readers probably know about Google Chat, which eventually morphed into Google Hangouts. Initially these hangouts were limited to 10 people and could not be broadcast to the world. Then, before we know what hit us, Google announces the ability to do “live on air” hangouts. You can still have a bunch of people together in a meeting, but you’re simultaneously broadcasting the whole thing to the world through the power of YouTube.

Amazing. Simply amazing. If you’re paying attention to Talk Mobile then you’ve already seen Phil, Dan, Kevin, Rene and Marcus using the tool. Is it as good as the Skype-based technology Mobile Nations has been using previously? Not yet, but you they’d all agree it‘s improving much faster.

What does this have to do with mobile? A couple of things. First, many audience members who want to watch online meetings will be on mobile devices. Because YouTube already works beautifully on mobile devices it gives Google a leg up on the competition. Also, I think it won’t be long before the actual presenters in webinars are starting to use mobile devices to capture video.

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Source: http://feedproxy.google.com/~r/androidcentral/~3/Ig9ImfrWDY4/story01.htm

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